Simba ‘Sales Through Web Chat’ programme


Simba is one of the fastest growing mattress companies, as featured in The Times Top 100  Start-ups. The organisation enlisted the help of Ember for consultancy, analytics  and technology advice to establish its operation and position for growth, as well as Human Resource and Learning & Development support.

How We Helped:

A number of projects have been completed over the past year  with the London based client, beginning with an evaluation of  customer communication, which is largely done via digital  channels, primarily Live Chat. The needs analysis work showed a  high usage of sales phrases, but that the effectiveness of the  phrases could be improved and that all chats could be more  conversational in tone –e.g. asking individual customer questions and tailoring the responses. A ‘Sales through Service’  chat programme was designed and delivered that was  supported with an overhauled Quality Framework.


”We very much appreciate all the support you and your team have  given us, it gets us so much closer to what we were trying to do!”

Lewis Daniel, Director of Customer & People

The Results:

The success of the programme was evident immediately, in particular with a decrease in the amount of unnecessary discounts  being given to assist with closing the sale.
Delegates commented that they felt ‘clearer’ and ‘more confident’ in the style of conversation to use.
Chat was also used to handle post-sales customer service as there are a large amount of delivery queries and support queries in  relation to known challenges such as smell, firmness and the 100 night guarantee. Advisors were trained to handle these positively and professionally, using a blend of short ‘canned’ responses and personalised text to create maximum efficiency whilst  still retaining customer satisfaction.
Ember Real Results also delivered training for the managers of Advisors to embed the Chat Skills effectively using improved Quality  Coaching.

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Ember Group is a specialist consulting, analytics and professional services group dedicated to transforming customer engagement and CX strategies and operations for major brands globally. With offices in London and Toronto, we deliver solutions to help organisations realise their customer service vision and increase commercial value from their service operations.

We have a team of specialists across various practices and disciplines, including service operations, digital, outsourcing, technology, commercial and finance, analytics, recruitment & search, training and L&D.

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