Can Complaints Really Be A Gift?

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Is your organisation missing a trick when it comes to complaints handling? In too many businesses, complaints are poorly handled, leaving customers underwhelmed and organisations failing to learn from this vital source of feedback Rena Ghotey, CX Consultant at Ember, explains why it’s more important than ever before that, we change the culture around complaints and then empower frontline teams to manage them as effectively as possible…

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