Top Tips for successful customer journeys

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Ninety-four percent of people who find a customer journey ‘easy’ will be happy to take it again. So, the secret to success in your digital strategy is to make it so easy for customers to do what they need to do online that they’ll never even think of calling you.
There are several ways to measure and report levels of customer delight or engagement and evaluate the impact this has on their continued relationship with you; Net Promoter Score and Customer Effort Score to name but two. However, understanding what the results mean and how they can help you make things better for customers is tougher. Read our top tips for achieving successful customer journeys.

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